As we enter the "Promotional Phase" - we begin to explore the avenues to promote your product or service in the marketplace, beginning with creating an online presence.
This short video explains all of the answers to the quiz questions for Module 15.
This module includes strategic tools to create effective messaging in marketing communications campaigns.
This short video explains all of the answers to the quiz questions for Module 16.
In Module 17, we explore the most appropriate platforms to execute campaigns to reach your avatar.
This short video explains all of the answers to the quiz questions for Module 17.
Module 18 tackles lists the different types of marketing campaigns, and the essential elements necessary for effectiveness in the form of a checklist.
This short video explains all of the answers to the quiz questions for Module 18.
This module discusses the nuts and bolts of crafting your messaging so that it resonates with your target audience. Introduces the C.R.A.M. methodology.
This short video explains all of the answers to the quiz questions for Module 19.
This module delves into establishing a presence on social media networks, to further your presence online, beginning with the world's most popular social media network, Facebook.
This short video explains all of the answers to the quiz questions for Module 20.
This module covers how to create a bonafide social media strategy that aligns with your overall marketing goals and overarching business goals, and execution using a calendar.
This short video explains all of the answers to the quiz questions for Module 21.
This module discusses the three main types of content and how to effectively integrate these forms of content to maximize impact.
This short video explains all of the answers to the quiz questions for Module 22.
This module covers methods and tactics to engage your target audience and grow a loyal following to ultimately build brand advocates.
This short video explains all of the answers to the quiz questions for Module 23.
This module explores how to integrate special offers and promotions into an existing marketing campaign and strategy, and the factors to consider to ensure successful execution.
This short video explains all of the answers to the quiz questions for Module 24.
This module delves into how to create a call to action (CTA) to incite desired behaviors from your target audience or avatar.
This short video explains all of the answers to the quiz questions for Module 25.
This module explores the various types of outcomes in marketing campaigns that gauge campaign success, and explores outcomes in digital marketing campaigns as an example.
This short video explains all of the answers to the quiz questions for Module 26.
This module provides tips on how to communicate with members of the media as relationships are established and built.
This short video explains all of the answers to the quiz questions for Module 27.
In this module, we discuss the strategic plan to enact to accomplish your internal company PR objectives, beyond just merely building a relationship with the media.
This short video explains all of the answers to the quiz questions for Module 28.
This module explores the top three software applications used to "automate" your social media marketing campaigns to maintain engagement with your audience on multiple social media platforms.
This short video explains all of the answers to the quiz questions for Module 29.
This module reviews the fundamental concepts covered in Modules 11 through 29 -- for both the Positioning and Promotional Phases.
This short video explains all of the answers to the quiz questions for Module 30.
